Are there any Honda dealerships in the bay that are honest, no frills, compenent, and most importantly price fairly?

Hello Bay Area folks and car enthusiasts,

It is my turn in my family to get a new car, and I am set on getting a white Honda Civic, the Type R model. I’ve understood that inventory in the bay is scarce and markups are still adamant. I am asking which dealership I can get the best chance of getting a white Civic Type R out the door for no more than 55k?

I’ve tried my local Vallejo Avery Greene and Fairfield honda, but they’re hard headed refusing no less than 10k markup (MSRP + Destination is 47.3k).

Thanks in advance.

I purchased my 2024 Type R from Lodi Honda, and it was a straightforward experience with no hidden fees or unexpected add-ons. I believe they can offer MSRP or something close to it now.

I bought my car from Honda Walnut Creek two years ago and was mostly satisfied with my experience. They were the sixth dealership I visited that day and had a much better attitude, offering the fairest prices. If you go there, ask for Dipendra. Good luck!

I used to work at SF Honda, so I’m surprised that the other person managed to negotiate a lower price. Dealerships that sell at or near MSRP—especially for a Type R—typically have salespeople who earn commissions based on the number of units sold rather than gross profit. SF Honda operates on gross profit, while Serramonte is unit-based. Avery Greene is too large to be concerned about individual sales. I can’t speak to how Fairfield operates.

We purchased our CR-V at Anderson Honda in Palo Alto, and they treated us very fairly. Unlike other dealers who were asking for above MSRP, we managed to get it for less.

Avoid Fremont Honda. They have overpriced services and use pressure tactics in their service department.

I went through Costco, and it ultimately led me to Concord Honda.

I eventually got SF Honda down to MSRP by obtaining several quotes from multiple dealers and using them to negotiate against each other.